Icons for Wheeler’s MVP site

Paper prototypes for landing page art.

I’m in the middle of designing a WordPress site from scratch for a lumber truss company based in Rome, GA. They create building components for walls, roofs and housing foundations.

In addition to wireframing site pages and thinking through user experience, I’ve been developing secondary art to illustrate their manufacturing, design and delivery processes. Presented are some of those illustrations in flat art style.


The same client was in need of rebranding their corporate identity. They are a solidly established company but want to grow their sales team. Their existing logo was created (ostensibly) in CorelDraw or Word. It was not vector-based.

I did some reconstructive surgery to their main mark, retaining its essence while making it feel more current. The former mark was green with blocky black text—it had beautiful negative space that wasn’t being showcased. We explored some typographic options before landing on a combination between Raleway and Source Sans Pro. I then put together some color combinations with variants of blue.

Their clients are contractors who build apartment complexes and houses. After taking a run around my neighborhood, I realized I had picked out blues and greys found in housing exteriors! Funny how everyday design infiltrates our psyche.

The former logo. Click    here    to see it in its original context.

The former logo. Click here to see it in its original context.