I did some reconstructive surgery to their main mark, retaining its essence while making it feel more current. The former mark was green with blocky black text—it had beautiful negative space that wasn’t being showcased. We explored some typographic options before landing on a combination between Raleway and Source Sans Pro. I then put together some color combinations with variants of blue.
Their clients are contractors who build apartment complexes and houses. After taking a run around my neighborhood, I realized I had picked out blues and greys found in housing exteriors! Funny how everyday design infiltrates our psyche.